Spain Global Group
Corporate Identity for Spain Global, a Spanish Singapore-based international business conglomerate. Spain Global divides its services into 3 sub-entities: Consultis, Laboris and Liberis. A sister company, Ikarti, deals in Spanish Books.
The Spain Global logo, with its’ overlapping strips coming together, forms a globe. The movement and overlapping of the strips is a visual metaphor for change, transformation, adaptation, and assimilation. The sub-entities, being a component of Spain Global, use the same logo, but with different names.
A range of stationery was designed for Spain Global. The namecards are printed on 360 gsm-thick Japanese art card, with pantone gold printing for the logo and text, and spot UV varnish on the logo. Envelopes, letterheads, and the namecards were printed with the Podium logo as a watermark. Both the envelopes & letterheads were printed on Conqueror Micro Laid Diamond White paper. The folder is printed on 420 gsm Artcard with solid Pantone Gold 871C, with UV spot varnish on the logo. Diecut slits were made to the interior for slotting a single namecard. The printed Consultis brochure, printed on Naturalis Smooth Soft White, fits snuggly within the folder.
The Consultis brochure is designed in Gold and Black (2C). The design theme for the design was to 'build bridges'. Images of bridges were sourced and used.
For the Liberis & Ikarti brochures and flyers, we kept to a standard DL size. Again, Black and Gold was kept as the 2 only colours, to maintain visual consistency and identity.