Toshiba 3D Blu-Ray DVD Player

A brochure designed for Toshiba, to promote the new Blu-Ray DVD player. The client suggested a design that departs from the norm. For them, the norm works with heavy photoshopping and photography. We wanted a design that would be different from that which we normally see in showrooms like Audio House.

We proposed a newspaper, editorial design. The front and back pages are designed with a serif typeface, and follows the typical design conventions associated with newspaper layouts. The inner spread, follows the ‘norm’ style, intended to be an advertisement, within the newspaper.